It is easy to start a private label watch brand nowadays, as long as you create a logo, get the startup capital, and know how to run an online business.
The first thing to think about is where you want to get your watches made. The top 2 options are the Switzerland and China. Swiss made watches are for the high-end and luxury market, so it requires bigger investment. China made watches are of decent quality, too. Actually, most of the watches available on the market are made in China. Therefore, if you are not targeting at the luxury watch market, you can find a China based watchmaker to work with.
But where can you find a reliable Chinese private label watchmaker? Some people may suggest using B2B websites like Alibaba.com or Made-in-China.com. These sites are okay if you are looking for cheap quality watches in small quantities. There are many suppliers out there to choose from. However, if your watches are to be crafted with stainless steel and you want the quality to be really good, these sites are not the best places to go. Do you know why?
Think about this. If you were a supplier listed on a B2B website, you would find in no time that there is fierce competition out there. All your competitors are trying every means for better ranking. After all, better ranking means more business. If your watches are of superior quality and offered at reasonable price, will you beat your competitors and get more business in the end? Very likely not. B2B websites are the best place to compare prices. Low pricing is the only right strategy there. You craft your watches with the best materials, so your prices will not be low. In the end, you have to give up the B2B platform and look for other options.
Therefore, do not waste your time on B2B platforms if you are serious about starting a private label watch brand. You can find really good watchmakers from Google, YouTube, and other social media. If you are reading this blog post, congratulations! You have got to the right place. Just contact our VAST team and we are more than happy to help you with your private label watch projects.